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Don't miss our bumper AI edition. Your monthly newsletter APRIL EDITION Ereena Rosli Senior Lifecycle Marketing Specialist AI. New booking behaviours. Shifting distribution. In this edition, we’re unpacking what it really takes to stay revenue‑smart while the ground keeps moving beneath hotels. You’ll dive into Part 3 of our AI series, on how AI is reshaping hotel revenue strategies, plus a separate deep‑dive into agentic AI across your tech stack. Did you know that 26% of travellers now begin their hotel search on platforms like Booking.com, surpassing Google? Yet 18% of those who start on an OTA ultimately book directly with hotels as they seek more control, better service, and direct communication with properties. You can see all the insights outlined in our 2026 Booking Trends report which shows you exactly where travellers are researching, choosing and booking next. You’ll get access to a fast, skimmable snapshot of the industry headlines redefining travel and hospitality right now designed to take the legwork out of your research and news consumption. You’ll find product updates, an interesting Cetina Hotels case study on lifting RevPAR, two sharp, practical webinars on AI and GDS, and more. We hope you enjoy the read! A series by SiteMinder (Part 3) AI’s impact on hotel revenue AI is moving from helpful assistant to autonomous booker, quietly reshaping how trips are searched, priced, and confirmed. In the final part of our AI series, we look at what agentic AI, predictive analytics and automation could mean for your demand, profitability and team and how to protect your direct revenue while keeping the human touch at the heart of every stay. Explore Part 3 <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VDJhd1EOSK2u2W53B-INDgYILljt5ZrFerAvlgNFQLAH2lBGanRRG6llcesOM7SLiBQ=> Hotel trends to watch Hotel headlines you can’t afford to miss Stay on top of the stories shaping travel, hotels and hospitality globally. Our monthly check-in surfaces up and distils the biggest headlines into a fast, visual snapshot, so you can track demand shifts, new tech, distribution changes and guest trends without spending hours in the news. Dip in each month to spot risks early, lift ideas from other markets and share timely talking points with your team. See headlines <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VLDFfqM5CqMe_x_jpCprdi13PgI15uRzPlbeXs0pArkbSqsUCZctKKsqs95lobasIGY=> Smarter revenue in the AI era Agentic AI for hotels See how agentic AI is reshaping hotel operations from automating complex, multi-step tasks to unlocking new revenue opportunities gains while your team stays guest-focused. Explore agentic AI <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VBF9qZwgHtQP50KpOXHyDDvdgGw3UrJdYus3d4Y-stidXvwML8QXoI2m7Sa_PBGQhy0=> 2026 booking trends Discover how today’s travellers really research, choose and book hotels in 2026 and what OTA dominance, premium room demand and rising direct bookings mean for your pricing, packaging and distribution strategy. View 2026 trends <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VcabeLnapyBu0v_3BhCeBo17Lg7Pi4x8ApMtiqnWpsyzpTHWZOUYF-1j02m4th46HAU=> Webinar Project Amplify: The best time to be an AI-first hotel Travellers are already using AI to plan, compare and book. Join our Project Amplify webinar to cut through the noise and see how AI-powered revenue and distribution can help your hotel capture more demand. 28 April, 2026 2:00 PM AEST | 1 hour Register for the webinar <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VHNHNwKMbUlU0TGsWgS9RH9wO1dH2S8CGnLzhf7Z6lkHE-yG57WyePRn_nQUXPIBA08=> Webinar Unlock GDS demand If you’ve ever wondered why some hotels consistently win more corporate bookings on GDS, this session is for you. In our monthly GDS Optimisation Webinar series, Lata Ghosh, will unpack why GDS travellers stay longer, spend more and fill midweek gaps, share a 30-day GDS action plan, and show how tools like CVENT and Consortia programs can put your hotel in front of high-value corporate buyers and TMCs. April 29, 2026 Hosted by: Lata Ghosh | 2:00 PM AEST | 1 hour GDS Market Manager - APAC, SiteMinder Register today <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VX_QLpzjTyENi1dVGOY4coqLuhiW5odV5AMxP9Jk9f_Rx7UaWAO88dT7bKw3XG-vg8E=> Customer stories Centralise distribution, grow hotel revenue Learn how Cetina Hotels used SiteMinder to centralise rates and inventory for seven city-centre hotels, cut manual updates by up to three hours a day per property, and grow RevPAR by 5% through smarter, broader distribution. See how they did it <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F3VL3R-ZvfbXUWvyojL3NY7kIHO6Wvag-LrITMPK2-fuPVXnTq9qZMbTOFt7gLyAUNsDY=> Are you interested to be featured? Participate here today <https://go.siteminder.com/dc/4d6oXmopXzRTZNM1zW3pMDy3qX3j3DHXZkNXzE0OTjcgDVKc5j8wxUoBuA4QGsgH6MJjf1mI_uqrWDJT6XQMLXCif0mvXs1w3JJrOz9lAGTGIF0NgwdtfDBTRY5P2MdlzNklL6pt4ysXrR4mWXBy2lbmd5OsKcfcu9zztmdbul8SSjG3501u4fCtVs6kHYEjoPnRmA_VBRlCYWEK3X3YvEa

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Don't miss our bumper AI edition. Your monthly newsletter APRIL EDITION Ereena Rosli Senior Lifecycle Marketing Specialist AI. New booking behaviours. Shifting distribution. In this edition, we’re unpacking what it really takes to stay revenue‑smart while the ground keeps moving beneath hotels. You’ll dive into Part 3 of our AI series, on how AI is reshaping hotel revenue strategies, plus a separate deep‑dive into agentic AI across your tech stack. Did you know that 26% of travellers now begin their hotel search on platforms like Booking.com, surpassing Google? Yet 18% of those who start on an OTA ultimately book directly with hotels as they seek more control, better service, and direct communication with properties. You can see all the insights outlined in our 2026 Booking Trends report which shows you exactly where travellers are researching, choosing and booking next. You’ll get access to a fast, skimmable snapshot of the industry headlines redefining travel and hospitality right now designed to take the legwork out of your research and news consumption. You’ll find product updates, an interesting Cetina Hotels case study on lifting RevPAR, two sharp, practical webinars on AI and GDS, and more. We hope you enjoy the read! A series by SiteMinder (Part 3) AI’s impact on hotel revenue AI is moving from helpful assistant to autonomous booker, quietly reshaping how trips are searched, priced, and confirmed. In the final part of our AI series, we look at what agentic AI, predictive analytics and automation could mean for your demand, profitability and team and how to protect your direct revenue while keeping the human touch at the heart of every stay. Explore Part 3 <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7k0BlQoskdyZwjiNBNlO6fS4wRXIirjxAiJFY9XkMpOnxHcbBRgRrP1FyrzUdbrDIZ1k=> Hotel trends to watch Hotel headlines you can’t afford to miss Stay on top of the stories shaping travel, hotels and hospitality globally. Our monthly check-in surfaces up and distils the biggest headlines into a fast, visual snapshot, so you can track demand shifts, new tech, distribution changes and guest trends without spending hours in the news. Dip in each month to spot risks early, lift ideas from other markets and share timely talking points with your team. See headlines <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7k6yeYQo0vQA2-X00_lB2ZP2QjW_8i8MT2QdNmtxXBVG6zrmPzLlN7lPn2oNhmcQY4-s=> Smarter revenue in the AI era Agentic AI for hotels See how agentic AI is reshaping hotel operations from automating complex, multi-step tasks to unlocking new revenue opportunities gains while your team stays guest-focused. Explore agentic AI <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7k1JOdGoyBHhVAFQSOnLxAiBKIQ1UPd8x5m2JfTl6MFgxhOF0zjp1L3J0v2J19qs0_FI=> 2026 booking trends Discover how today’s travellers really research, choose and book hotels in 2026 and what OTA dominance, premium room demand and rising direct bookings mean for your pricing, packaging and distribution strategy. View 2026 trends <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7k2U-rCOOYUxCBPt_ZwbmxC-g-XeBa1FqYEAICkThsGeCzTCE8GCA9LLFNHifrbWyp0c=> Webinar Project Amplify: The best time to be an AI-first hotel Travellers are already using AI to plan, compare and book. Join our Project Amplify webinar to cut through the noise and see how AI-powered revenue and distribution can help your hotel capture more demand. 28 April, 2026 2:00 PM AEST | 1 hour Register for the webinar <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7k16il4FESbAsymzXB6Ank2wIQmuSUyvnFs7WAw6vb2Fummbg921ftAvslvoqsC7aDZ4=> Webinar Unlock GDS demand If you’ve ever wondered why some hotels consistently win more corporate bookings on GDS, this session is for you. In our monthly GDS Optimisation Webinar series, Lata Ghosh, will unpack why GDS travellers stay longer, spend more and fill midweek gaps, share a 30-day GDS action plan, and show how tools like CVENT and Consortia programs can put your hotel in front of high-value corporate buyers and TMCs. April 29, 2026 Hosted by: Lata Ghosh | 2:00 PM AEST | 1 hour GDS Market Manager - APAC, SiteMinder Register today <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7lBXRICrUD1g1UeNgmj6j0swVMt00xP1E9zH1jfTLZid-jA0CPnyNQ04wHEVFvtqCpvE=> Customer stories Centralise distribution, grow hotel revenue Learn how Cetina Hotels used SiteMinder to centralise rates and inventory for seven city-centre hotels, cut manual updates by up to three hours a day per property, and grow RevPAR by 5% through smarter, broader distribution. See how they did it <https://go.siteminder.com/OTk0LVVKQS05NzYAAAGhV7F7k8YTeAu2s7qfqX3gCRB_Dtip7mPXePfljDFgnZJSGDvw_NkE1CISagBWsma6Ljp1Slw=> Are you interested to be featured? Participate here today <https://go.siteminder.com/dc/4d6oXmopXzRTZNM1zW3pMDy3qX3j3DHXZkNXzE0OTjemQpFUS9NsZS4urKx19J5l9kryOwNz2J3TzvjWiQfIYeyScM5OALApSf_L_I5pZ7MlZSRb6ls1YzzJpCOZsuioWHS5AiH39cGCm-n6kPlmkq0buFQj8pVnS5sPeqpwiPJUI5EYuv-KrvgMktUdR0Gy1nSpipnS3w1ISjkxh9vZx0P

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