WARNcontent_completeness
OPEN
Search score 58/375 — 84% of city beat us on completeness
Why:Score components: profile content (photos, description, amenities), review responses, cancel rate. We are at 58/375. Score is what BDC uses to rank us in search.
Action:Open BDC Extranet → Performance → Score booster. Work through every checklist item: amenity completeness, photo count + tags, room descriptions in 4+ languages, response rate to reviews. Goal: +50 score points within 60 days.
Expected:+ranking position in search · indirectly +conversion
Cancel rate 32.00% vs area avg 24.30% — direct ranking penalty
Why:BDC weights cancel rate as a ranking signal. Properties with cancel above area average get pushed down in search results AND lose visibility in Genius placements.
Action:Tighten the highest-leverage lead-time bucket (use the Lead-time panel on Now tab). Add deposit-on-book for 60+ day bookings. Test non-refundable rate fence on long-lead.
Expected:−2pp cancel rate · +1-3 ranking positions
STRENGTHreview_management
OPEN
Review score 9.40 vs area 8.60 — moat to protect
Why:Review score is the single strongest pricing lever on BDC. Above 9.0 unlocks visibility boost and ADR justification. Below 9.0 ranking penalty kicks in.
Action:Reply to every review (response rate is a separate ranking signal). Push score badge in property description. Address any single negative review same-day.
Expected:maintain ADR premium · prevent score erosion
Page-to-book conversion 0.17% — visitors arrive but do not commit
Why:When visitors reach the property page but do not book, the typical leak is photos, description, price perception, or cancel policy. We need profile-content audit.
Action:Audit photo gallery: count, hero shot quality, room interiors with people, food + experience shots. Re-write description leading with the differentiator (river, glamping, Soho House aesthetic). Test rate fences vs straight BAR.
Expected:+0.05-0.10pp conversion · +5-10 bookings/month
INFOcontent_completeness
OPEN
First-pass profile audit pending (Nimble scraper not yet wired)
Why:This crawl was synthesized from the BDC ranking PDF. The next crawl will scrape the live property page (photos count, description length, amenities checklist, response rate, sustainability badge) and generate richer recommendations.
Action:Schedule the Nimble + LLM crawler Edge Function. URL is set on this crawl. Cron weekly.
Expected:unblocks profile-content-driven recommendations