0
Wed 13 May
PulsePaceChannelsRate PlansPricingComp SetParity

Booking.com

⚙ Channel settings
Now
Latest snapshot + actions
Profile
Crawler · recs · outcomes
Trends
History over time
Signals
Agent decisions queued
Channel contact
Booking.com
booking.com/hotel/la/the-namkhan.html
Account
Account ID
—
Commission
18%
Connectivity
—
Channel manager
Name
—
Email
—
Phone
—
Accounting
Contact
—
Email
—
Phone
—
Contract
Start
—
Renewal
—
Edit values via /settings/channel-contacts (coming) or direct DB.
Updated 04 May 2026 · edit via /settings/channel-contacts
77.0%
% of hotel revenue
$177.2k
12-month revenue
—
Realization rate
Needs: 106k leaked from cancels.
DATA NEEDED
▲ +16.4% vs hotel avg
$209
ADR vs hotel
▲ +7.7pp vs city avg
—
Cancel rate vs city
Needs: Investigate same-day & long-lead cancel buckets.
DATA NEEDED

The big picture

May 2025 → May 2026 · BDC vs hotel total
BDC vs hotel total
Revenue77.0%
BDC $177.2k of hotel $230.1k
Room nights65.9%
BDC 843 of hotel 1280
ADR$209
Hotel avg $180 · ▲ +16.4%
Read: BDC drives 77% of hotel revenue. Loss of this channel = $177.2k hole.
Cancel revenue leakage
448 attempts$283.6k
306 confirmed (63%)$177.2k
141 lost− $106.4k
Read: $106.4k (38% of gross) cancelled out. Each 1pp realization improvement = ~$2836 recovered.
12-month trajectoryH1 $35.4k → H2 $141.8k ▲ +301%
M
J
J
A
S
O
N
D
J
F
M
A
M
H1 rev H2 rev cancel ≥40%
Read: H2 cancel avg 27% vs H1 29% (▼ 2.1pp). Cancel trend stable.

What needs attention

● 2 critical● 11 warn● 2 strength· 15 total
CRITICALglobal
Cancel rate 32.0% vs city 24.3% (+7.7pp)
Why:Booking.com flags us 7.7pp above city average. That excess cancel volume is a direct revenue leak — and BDC penalizes ranking when cancel > area avg.
Action:Tighten same-day & non-refundable policy on 0-1 day book window. Consider deposit-on-book for Genius rate. Audit recent cancellations for source pattern.
CRITICALpace=2026-06,2026-08,2026-10,2026-11
4 stay months pacing >20% below LY (worst: 2026-11 -100.0%)
Why:Total OTB-vs-LY gap across these months ≈ $3.7k at current ADR. BDC pace data, not full hotel pace — but signals demand softness on Booking.
Action:Run Mobile + Last-minute campaigns for 2026-11. Test a rate reduction paired with a minimum LOS restriction. Push direct nurture to LY guests with similar stay window.
WARNglobal
Genius dependency averaging 89% — pricing risk
Why:4 of 4 reported months ≥ 80% Genius bookings. If Genius status drops, the Genius discount baked into your ADR collapses overnight.
Action:Diversify acquisition: push direct + Mobile non-Genius rates. Audit Genius rate parity with non-Genius BAR. Test removing Genius from low-demand months to measure dependency.
WARNcountry=Laos
Under-indexed in Laos: 1.6% vs market 6.8%
Why:City peers capture 6.8% of BDC reservations from Laos; we're at 1.6% (-5.2pp gap). At our ADR $128, closing half this gap = real revenue.
Action:Run Country-targeted promo (BDC Marketing → Country campaigns) for Laos. Translate top 5 reviews into local language. Consider local-language landing on Booking site listing.
WARNcountry=France
Under-indexed in France: 11.6% vs market 16.1%
Why:City peers capture 16.1% of BDC reservations from France; we're at 11.6% (-4.4pp gap). At our ADR $202, closing half this gap = real revenue.
Action:Run Country-targeted promo (BDC Marketing → Country campaigns) for France. Translate top 5 reviews into local language. Consider local-language landing on Booking site listing.
WARNwindow=0-1 day
0-1 day: cancel 8.8% vs compset 0.9%
Why:22% of bookings come from this window with cancel 7.9pp above compset. Outsized cancel concentration here.
Action:Test stricter cancel policy for this lead-time bucket. Add deposit requirement on bookings made within 0-1 day.
WARNwindow=91+ days
91+ days: cancel 6.0% vs compset 0.0%
Why:17% of bookings come from this window with cancel 6.0pp above compset. Outsized cancel concentration here.
Action:Test stricter cancel policy for this lead-time bucket. Add deposit requirement on bookings made within 91+ days.
WARNpromo=International country rate
Promo "International country rate" → 48% cancel rate (72 bookings)
Why:72 bookings @ 5% discount, 119 of 250 room nights cancelled. Bringing in volume that doesn't materialize.
Action:Tighten this promo — add deposit requirement, restrict to LOS ≥ 2, or kill if ROI doesn't justify the cancel ops cost. Active promos: 4.
WARNpromo=10% - Early booker 20.12
Promo "10% - Early booker 20.12" → 42% cancel rate (54 bookings)
Why:54 bookings @ 10% discount, 70 of 165 room nights cancelled. Bringing in volume that doesn't materialize.
Action:Tighten this promo — add deposit requirement, restrict to LOS ≥ 2, or kill if ROI doesn't justify the cancel ops cost. Active promos: 4.
WARNcountry=it
IT confirm rate 40% (6/15 bookings)
Why:9 of 15 bookings from IT cancel. Avg ADR $158, lead time 42d.
Action:Audit policy for this market — possibly tighten cancel terms for IT-origin bookings. Consider deposit-on-book for lead time > 30d from this market.
WARNcountry=nl
NL confirm rate 53% (8/15 bookings)
Why:5 of 15 bookings from NL cancel. Avg ADR $165, lead time 11d.
Action:Audit policy for this market — possibly tighten cancel terms for NL-origin bookings. Consider deposit-on-book for lead time > 30d from this market.
WARNlead_time=61-90 days
61-90 days bookings cancel 46% (44 bookings)
Why:Real reservation data: 20 of 44 61-90 days bookings cancel. This is concentrated cancel risk by lead time.
Action:Add 50% deposit-on-book for 61-90 days bookings. Or test non-refundable rate fence for this window.
WARNlead_time=91+ days
91+ days bookings cancel 55% (92 bookings)
Why:Real reservation data: 51 of 92 91+ days bookings cancel. This is concentrated cancel risk by lead time.
Action:Add 50% deposit-on-book for 91+ days bookings. Or test non-refundable rate fence for this window.
STRENGTHcountry=Germany
Strong lead in Germany: +4.8pp vs market
Why:We capture 13.5% of BDC Germany demand vs market 8.7%. This is your moat.
Action:Defend it: keep Germany-language landing copy fresh, monitor compset for matching campaigns, ensure top reviews stay visible.
STRENGTHglobal
Review score 9.4 vs area 8.6 (+0.8)
Why:Premium review score is your single biggest pricing lever on BDC. Below 9.0 = ranking penalty; above 9.0 = visibility boost + ADR justification.
Action:Use this in property description, push score badge prominently in photos. Reply to every review (response rate is a separate ranking signal).

Lead-time bucket · real cancel curve

From 448 reservations · cancel rate per lead-time window
WindowBookingsVolumeConfirmedCancelledCancel %Avg ADR
0-1 day56
48712.5%$162
2-3 days37
3438.1%$199
4-7 days26
2427.7%$143
8-14 days36
28719.4%$153
15-30 days75
522229.3%$226
31-60 days82
562631.7%$231
61-90 days44
242045.5%$212
91+ days92
405155.4%$301

Promotion ROI

31 promos with bookings · 48 total promos · 12 months
Active promos
4
48 total
Total revenue
$237.0k
442 bookings
Cancel rate
31.5%
418 of 1325 RNs
Best ROI
International countr
$46.6k · 72 bkg
Top 12 by revenue
PromoStatusDisc%BookingsRNsADRRevenueCancel %
International country rateinactive5%72250$186$46.6k47.6%
Early Year Dealinactive20%53164$215$35.2k32.9%
Mobile rateinactive10%52138$201$27.8k39.9%
Early Year Dealinactive20%49154$179$27.6k23.4%
10% - Early booker 20.12inactive10%54165$143$23.7k42.4%
European Economic Area country rateinactive10%22104$196$20.4k31.7%
Basic Dealinactive10%1657$170$9,69815.8%
Getaway Deal (2nd)inactive20%1446$158$7,26128.3%
Last Minute Deal 44D - Jan- Marinactive10%930$183$5,488—
Singapore country rateinactive10%621$229$4,8199.5%
Domestic country rateinactive10%1731$131$4,07312.9%
Getaway Deal 3rdactive30%1128$125$3,488—
Cancel-heavy promos (≥35% cancel, ≥5 bookings) — investigate or kill
PromoDisc%BookingsCancel %Revenue
International country rate5%7247.6%$46.6k
10% - Early booker 20.1210%5442.4%$23.7k
Mobile rate10%5239.9%$27.8k

Country mix · real 12 months

Top 14 countries from 448 reservations · share = ok bookings
CountryShare %BarBookings (ok / cancel)Confirm %Avg ADRAvg LOSAvg lead
Germany DE13.7%
42 / 1968.9%$1892.935d
France FR10.5%
32 / 880.0%$2322.927d
United States US8.8%
27 / 1662.8%$2312.727d
United Kingdom GB8.5%
26 / 1760.5%$2103.753d
Japan JP5.6%
17 / 481.0%$2382.355d
Switzerland CH4.9%
15 / 383.3%$2152.787d
Thailand TH3.9%
12 / 570.6%$1792.618d
Belgium BE3.6%
11 / 378.6%$1572.640d
Vietnam VN3.3%
10 / 376.9%$2701.835d
Laos LA2.9%
9 / 281.8%$1411.711d
Singapore SG2.9%
9 / 564.3%$2443.221d
Israel IL2.6%
8 / 372.7%$1942.639d
Netherlands NL2.6%
8 / 553.3%$1652.611d
China CN2.0%
6 / 366.7%$2301.819d

Cancel cohort · monthly

12 months · avg cancel 27.8% · $105.6k cancelled revenue
9%
May '25
14%
Jun '25
44%
Jul '25
53%
Aug '25
17%
Sept '25
36%
Oct '25
25%
Nov '25
31%
Dec '25
28%
Jan '26
35%
Feb '26
33%
Mar '26
22%
Apr '26
14%
May '26
Read: red bar = % of cohort cancelled. Grey bar = revenue lost. Months with red > 40% need a policy fix at the lead-time bucket level (see lead-time panel below).

Device + travel purpose

One-line summary · 12 months · drives BDC funnel choices
Mobile share
68%
305 of 448 · confirm 70%, ADR $205
Desktop share
27%
123 of 448 · confirm 67%, ADR $222
Leisure
59%
266 of 448 · ADR $201, LOS 2.9n
Business
2%
8 of 448 · ADR $195
Read: BDC is mostly mobile + leisure. Pricing strategy should optimize for that split.

Search funnel & ranking

Snapshot 2026-05-04
Search views290,689
Total times the property surfaced in BDC search
Property page views79,815
27.5% of search views clicked through
Bookings135
0.17% page → book conversion
Search score
Better than 84% of city
58 / 375
Conversion
Area avg not reported
0.17%
Cancel rate
Area avg 24.3% · ▼ 7.7pp
32.0%
Review score
Area avg 8.6 · ▲ 0.8
9.4

Country mix vs market

12 top countries · my share vs market share
CountryMy shareMarketΔ ppMy ADRLeadCancel %LOS
Germany13.5%8.7%▲ +4.8pp$17831d27.6%2.9
France11.6%16.1%▼ −4.5pp$20239d17.4%2.8
United Kingdom11.4%10.3%▲ +1.2pp$22187d37.5%3.5
United States8.9%4.8%▲ +4.1pp$20640d35.4%2.6
Japan4.7%3.7%▲ +1.1pp$21559d18.2%2.4
Singapore3.7%1.1%▲ +2.6pp$24435d38.9%3.1
Vietnam3.5%1.9%▲ +1.6pp$24570d20.0%2.7
Switzerland3.3%2.6%▲ +0.7pp$24753d7.7%2.5
Belgium3.2%2.0%▲ +1.2pp$15540d26.7%2.6
Thailand3.1%5.5%▼ −2.5pp$16812d67.7%2.5
Netherlands2.7%3.7%▼ −1.0pp$14821d36.8%2.5
Israel2.2%2.0%· +0.2pp$26227d20.0%2.5

Book-window mix · cancel risk

What lead time books, and which leads cancel
WindowMy shareMixCompset shareMy ADRMy cancel %Compset cancel %
0-1 day22.0%
8.0%$1348.8%0.9%
2-3 days12.0%
8.5%$1401.1%0.5%
4-7 days13.0%
8.0%$1472.2%1.0%
8-14 days12.0%
9.0%$1546.6%3.7%
15-30 days19.0%
16.0%$1755.5%8.2%
31-60 days6.0%
13.0%$1856.6%7.5%
61-90 days0.0%
7.0%$1380.0%4.1%
91+ days17.0%
31.0%$1826.0%0.0%

Genius dependency · monthly

4 months · % of BDC bookings made by Genius members
2025-05-01
87%
Genius share
▲ 23 vs 8 LY
2025-06-01
84%
Genius share
▲ 32 vs 6 LY
2025-07-01
100%
Genius share
▲ 23 vs 18 LY
2025-08-01
86%
Genius share
· 14 vs 14 LY
Read: when Genius % is > 80% the channel becomes a Genius-discount channel — losing Genius status would meaningfully reduce ADR. High dependency = pricing risk.

Pace by stay-month vs LY

7 stay months · OTB room nights, ADR, revenue diff vs LY
Stay monthRN nowRN LYRN Δ%ADR nowADR Δ%Rev nowRev Δ%
2026-052522▲ 13.6%$207▲ 108.2%$5,181▲ 136.6%
2026-0669▼ -33.3%$333▲ 148.7%$1,997▲ 65.8%
2026-071517▼ -11.8%$188▲ 64.0%$2,816▲ 44.7%
2026-081021▼ -52.4%$189▲ 47.9%$1,887▼ -29.6%
2026-0910· 0.0%$246· 0.0%$246· 0.0%
2026-1069▼ -33.3%$223▼ -29.4%$1,338▼ -52.9%
2026-1109▼ -100.0%$0▼ -100.0%$0▼ -100.0%