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Wed 13 May
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AGENTPLANNEDCampaign Composer· planned · turns segment + brief into email/SMS draft
LAST RUNno runs · agent not registered
SOURCEguest.mv_guest_profile· bridge: guest → marketing campaigns
PROFILES1000947 with country
EMAIL ADDRESSABLE1000
SEGMENTRetreat / packaged· 2 guests
MATCHED LTV$3,868avg $1,934/guest
+ BUILD AUDIENCE FROM SEGMENT
Pre-built segments
Click to switch · count of matching guests
All guests1000Repeat guests60VIP · ≥3 stays + ≥$5k LTV1Arriving · ≤30d0Recent stay · ≤60d0Win-back · last stay > 1y55One-timers679Retreat / packaged2
Top countries
Of selected segment · guest.mv_guest_profile.country
GBCountry GB · 1 guests · 50.0% of 2 segment · guest.mv_guest_profile1DECountry DE · 1 guests · 50.0% of 2 segment · guest.mv_guest_profile1
Top sources
How they originally booked · guest.mv_guest_profile.top_source
Hospitality SoluSource Hospitality Solutions · 1 guests · 50.0% of 2 segment · guest.mv_guest_profile1Booking.comSource Booking.com · 1 guests · 50.0% of 2 segment · guest.mv_guest_profile1
2
Segment · Retreat / packaged
$3.9k
Matched LTV total
$1.9k
Avg LTV / guest
2
Email addressable
Preview · Retreat / packaged2 guests
Guests with a top_segment value — retreat or package booking. · top 50 by LTV · uses mv_guest_profile.top_segment IS NOT NULL
guest.mv_guest_profile
GuestEmailCountrySourceStaysLTVLast stayUpcoming
Kevin John Masseykevin@kmrl.co.ukGBHospitality Solutions2$2,5042026-01-23—
Tobias Kraftkrafttobiasel@gmail.comDEBooking.com1$1,3642025-11-28—