| pi_mai | Pi Mai - Lao New Year | national | 100 | 45d–120d | 14d–120d | LA · TH · EU · US · AU · GB | Apr 13-15. Largest Lao cultural event. LP becomes peak destination. Often coincides with Songkran TH and Easter West. |
| xmas_nye | Christmas & New Year | religious | 100 | 75d–150d | 21d–180d | EU · GB · US · AU · SG · HK | Highest-demand period. Bookings start 4-5 months out. Marketing teasers begin Sept-Oct, full campaign Nov. Comp scraping critical Oct-Dec. |
| chinese_ny | Chinese New Year | national | 95 | 60d–120d | 21d–150d | CN · SG · MY · TW · HK · TH | CNY week + buildup. Source markets are Chinese diaspora. Bookings 2-4 months out. Date varies (lunar). |
| boun_ok_phansa | Boun Ok Phansa - End of Lent | religious | 90 | 30d–75d | 14d–90d | LA · TH | Lantern festival in Luang Prabang. Major local cultural event with international interest. Lunar date. |
| retreat_anchor_full_moon | Anchor Retreat (Full Moon) | property | 80 | 30d–90d | 21d–90d | EU · GB · US · AU | The Namkhan retreat program full-moon-anchored. Demand is generated by us, not external. |
| golden_week_jp | Golden Week (Japan) | national | 75 | 45d–90d | 14d–75d | JP | Apr 29 - May 5. Major JP outbound holiday. Premium-paying segment. |
| easter | Easter Holiday | religious | 75 | 30d–75d | 14d–75d | EU · GB · AU · US | School holidays in EU/GB. Family travel. Lunar (Western calendar). |
| songkran_th | Songkran (Thai New Year) | national | 75 | 45d–90d | 14d–90d | TH | Apr 13-15. Major TH source market driver. Overlaps Pi Mai. Often combined campaign. |
| that_luang | That Luang Festival | religious | 70 | 30d–60d | 14d–75d | LA · TH | November Buddhist festival in Vientiane but draws tourism to LP region. |
| winter_escape_jan | January Winter-Escape Travel | seasonal | 70 | 60d–120d | 30d–120d | EU · GB · US · CA · RU | Post-NYE through Feb. EU/GB market escapes winter. High-value segment. |
| thai_long_weekends | Thai Long Weekends | national | 65 | 21d–60d | 14d–60d | TH | Various TH public holidays creating 3-4 day weekends. Drive-market traffic via Chiang Khong border. |
| vesak | Vesak (Buddha Day) | religious | 65 | 21d–45d | 7d–60d | TH · LK · MM · SG | Asian Buddhist holiday, varies by lunar calendar. |
| boun_pha_vet | Boun Pha Vet (LP Festival) | religious | 65 | 21d–60d | 14d–60d | LA · TH · EU | Local LP festival. Cultural-tourism appeal. |
| unesco_anniversary | LP UNESCO Anniversary | national | 60 | 30d–75d | 14d–75d | EU · UNESCO_audience | Dec 2 - Luang Prabang UNESCO World Heritage status anniversary. Press hook. |
| summer_peak_west | Western Summer Holiday Peak | seasonal | 60 | 60d–120d | 21d–120d | EU · GB · US · AU | Jul-Aug. EU/US school summer break. Long stays, premium ADR. |
| full_moon | Full Moon (lunar) | lunar | 55 | 14d–45d | 7d–45d | EU · US · GB · AU · TH | Monthly. Drives The Namkhan retreat positioning. Full Moon Meditation series content. Tie to wellness segment. |
| content_drop | Content / YouTube Drop | property | 30 | 14d–45d | 0d–0d | EU · US · GB | Grace narrated video drop. Marketing-only, not rate-relevant. |